Graz, Austria facility to built Chrysler 300C

Graz, Austria facility to built Chrysler 300C production for markets outside of North America. Magna Steyr´s Graz, Austria facility will add the rear-wheel-drive and all-wheel-drive vehicles to its Chrysler Group production line up that currently includes the Jeep Grand Cherokee and the Chrysler Voyager.

Magna Steyr will assemble the various offerings of the Chrysler 300C Touring and Sedan, including: left- and right-hand drive versions; a high-performance version - the SRT-8; and a diesel-powered model. The vehicles will be assembled in the same facility as the Grand Cherokee and Voyager, showcasing Magna´s production flexibility.

The Brampton (Ontario) Assembly Plant in Canada is the production location for the Chrysler 300 Sedan and Touring and Dodge Magnum, and soon-to-be-launched Dodge Charger for North America Market. By adding a second production site in Europe for the Chrysler 300 family, Chrysler Group will be able to satisfy demand in Europe and rest-of-the-world markets, while not compromising its ability to deliver more vehicles to North America, where demand is the highest.

Chrysler Group´s manufacturing strategy for its rear-wheel-drive vehicles underscores an ongoing commitment to the implementation of innovative forms of flexibility. Today´s announcement demonstrates another example of Business Model Flexibility, which enables the company to start production of the 300C outside North America without tying up additional capital for tooling and equipment. It also minimizes costly issues associated with importing vehicles into various markets worldwide, including distribution.

The Chrysler 300 family solidifies the brand presence in over a hundred markets worldwide. It offers custom ers an expressive Chrysler design and personality, an all-new platform with world-class, rear-wheel and all-wheel drive technology, and exceptional interior driver and passenger space.

Magna Steyr is a leading engineering and manufacturing partner to the automotive industry´s original equipment manufacturers (OEMs). The wholly owned group of Magna International Inc. is also the world´s leading supplier of OEM contract vehicle assembly. Magna designs, develops and manufactures automotive systems, assemblies, modules and components. It also engineers and assembles complete vehicles for the North American, European, South American and Asian markets. Magna has approximately 81,000 employees in 217 manufacturing operations and 49 product development and engineering centers in 22 countries.  It currently build BMW X3, Mercedes-Benz G-Class, Mercedes-Benz E-Class, Saab 9-3, Chrysler 300C, Jeep Grand Cherokee and Chrysler Europe Voyager.

Production launch targeted for second quarter 2005

Updated On: 07.12.27