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HP Mania Hits Singapore

Thousand of HP (Harry Potter) fans poured into Borders Book Store in Orchard on Saturday, 21 July 2007, as the seventh and final volume in the series went on sale, and for many the secret of the boy wizard’s fate.

hp mad

Harry Potter and the Deathly Hallows hit the shelves across most of the world at 7.01am on Saturday, in a release carefully orchestrated to maximise suspense and sales. Dressed as witches, Death Eaters and plain old non-magical Muggles, die-hard followers from got up at the crack of dawn in get hold the book.

Long queue snaking around the Wheelock Place was seen as early as 6am. At around lunch time, staff are still ring their cash registers as pallet loads of carton marking "Bloomsbury Publishing" are seen rolling in. People were seen living the store with little orange HP paper bag with a smile on their faces. 

Updated On: 07.07.20